Dragonero – Tales of Paladins

Style Guide | Bonelli

Studio RAM collaborated on the creation of the style guide for Tales of Paladins of Dragonero, a comic book character by Bonelli, designing graphic elements, frames, borders, character badges, patterns, logos, and fonts that define the visual universe of the brand Dragonero. The vectorization of the series’ characters, including their armor, weapons, props and dynamic poses, served to capture the heroic and adventurous essence of this world.
Each character, dragon and fantastic creature has been meticulously vectorized, respecting proportions and unique features set by the character design, guaranteeing authenticity and fidelity to the original. This process has allowed us to create a high quality graphic repertoire, essential to build and strengthen the brand Dragonero, making it recognizable and unique.
The developed style guide is a crucial tool because it includes all the elements necessary for the creation of new cross-media products with the Dragonero brand, such as animations, cartoons, books, magazines, toys, packaging artwork and back to school or leisure items. The style guide is a valuable resource for expanding the Dragonero universe through new media and markets. The first major milestone of this style guide was its use in the creation of the animated series Tales of Paladins di Dragonero, a production of 26 episodes broadcast on RAI between 2022 and 2023.