MonsterFlex

Branding, Character design and Packaging artwork | Diramix

Studio RAM has created the character design of the collection’s characters, logo, illustrations and packaging artwork for all six series of the Diramix product line.
For each series we created the characters and managed the entire branding process, from naming research to target audience study, Proposing iconic characters and appeal to the little ones. To complete the creative process, we also created graphics for flow packs and display boxes, and then we created renderings and promotional materials.
MonsterFlex is born from the thirty years of experience of Studio RAM in the world of comics. Over the years, we have developed a recipe that allows us to use comic elements to create successful brands that bring the originality, personification, recognizability, and transmediality typical of comics into the toy world. Our recipe is based on creating and distributing original, recognizable, and engaging characters. It is not just the result of creativity and experience but also of the ability to analyze a market and propose creative solutions that, through abstraction, creativity, and target study, transform into brands with complete storytelling and characters that represent the cross-media essence of the brand.