Grisù – The little dragon

Style Guide | MondoTV

Studio RAM created the style guide for Grisù, the little dragon who wanted to be a firefighter, to coincide with the release of the new 3D animated series by RAI Yoyo. Starting from the character design defined by the author, we proceeded to vectorization of the poses of the characters and their props, creating a complete graphic repertoire that includes logo, Graphics, patterns, borders, frames, icons and character badges.
Our work took into account the characteristics and details of each character, ensuring that the essence of Grisù and his world were captured accurately. This process has allowed to maintain the authenticity and visual consistency in all graphic elements, respecting the storytelling of the brand and the individual animated episodes produced.
The developed style guide is an essential tool for creating new products with cross-media capabilities, such as animations, books, Magazines, toys and articles for back to school or leisure. Thanks to this visual guide, it is possible to expand the Grisù universe across various media and markets while maintaining a strong brand identity.