Character Design
In the world of marketing, especially when it comes to products aimed at children, character design plays a fundamental role. Characters created through meticulous and engaging character design can become true brand ambassadors, facilitating identification and loyalty.
Why Character Design is Crucial for Co-Marketing
1. Attractiveness and Engagement: Well-designed characters capture children’s imagination, making products more attractive and desirable.
2. Brand Recognition: A distinctive and memorable character helps to strengthen brand identity, facilitating immediate recognition.
3. Positive Emotions: Well-characterized characters can evoke positive emotions, creating an emotional bond with the product.
4. Storytelling: Characters offer endless storytelling possibilities, which can be used in advertising campaigns, packaging, and promotional materials.
Our Experience in Character Design – The Winning Combination
Founded 30 years ago as an editorial service for comic book publishers, our company initially developed in the field of American and European comics and then also in manga. Using the acquired know-how, we then moved into the toy sector, achieving great results.
Using the acquired know-how, we then moved into the toy sector, achieving great results. Our experience has made us understand how important the careful study of a character is to meet the needs of children, who enter the branded world more easily if they find content and subjects that interest them. Embodying the brand in a character is also useful for manufacturing companies, as by creating characters, they no longer sell just a product but a set of values, ideas, and stories that represent them as a brand in the world of online and offline communication. With decades of experience, we have developed a unique competence in creating characters that not only resonate with children and their worlds but are also perfectly aligned with the values and identity of our clients’ brands.
What We Offer
– Customized Design: We create unique and customized characters that perfectly represent your brand. The character study will be done together with you, because the greater the collaboration, the more surprising the results.
– Versatility of Application: Our characters can be used in various contexts and cross-media, from packaging to promotional videos, from toys to events, to online and offline communication. We constantly update ourselves to give our clients a wide range of choices in terms of services offered and use the most advanced technologies available to expand the technical realization possibilities in fields such as illustration, graphics, and animation in 2D and 3D moderation, all to ensure the creation and development of a complete brand with characters and storytelling that can be applied across different media, from the most traditional to the latest social platforms.
– Innovative Approach: We use the most advanced knowledge and the latest trends in the sector to ensure that our characters are always cutting-edge and capable of attracting attention.
Choosing us means relying on industry professionals who understand the importance of character design in co-marketing and who can help your brand to emerge and stand out in the market of products for children and adults.
Our Case Histories
